Sideraço, leader manufacturer of underground tanks for the storage of fuels in all South America, announces the change of its legal name and brand to ARXO (To be read Arcso).
This new brand is the outcome of a study that took more than six months and intends to denote all of the company's strengths and business opportunities, because it wants to extend its sales to other countries, for which it needs an exclusive and easy-to-pronounce name.
To present its new brand to the market, ARXO prepared a launching cocktail for its main customers, suppliers, fuel-distributor executives, officers and authorities from the power and fuel business.
The event took place on April 16th at the Hotel Guanabara - Rio de Janeiro, and it is part of a large launching campaign, which includes the revision of ARXO's website, publication in specialized magazines, direct marketing and endo-marketing actions.
